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Makeup sales represented 44% of the total prestige market per new data from AI-powered predictive commerce intelligence platform Daash Intelligence.
April 23, 2025
By: Lianna Albrizio
Associate Editor
Daash Intelligence, an AI-powered predictive commerce intelligence platform providing weekly insights on the beauty industry, reports that makeup remains the largest driver of prestige beauty sales, accounting for 44% of the market. While overall prestige beauty is trending down (-6% year-over-year), categories like fragrance (+8%) and vitamins/minerals/supplements (+18%) are seeing growth. Makeup sales represented 44% of the total prestige market. Despite a $2.40 increase in the averag...
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